| inbluevt | Date: Wednesday, 2013/10/09, 6:49 PM | Message # 1 | DMCA |
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By end 2015, the Coca-Cola Company, popularly known as Coke, will be launching 1,500 to 2,000 Ekocenters or mini one-stop shops that will supply cooked meals, clean water, power, Internet, vaccines and Coke products to 20 developing countries, including Africa, Asia, North America and Latin America.
With this endeavor, Coca-Cola is partnering with other prestigious companies such as McCann Health, Technoserve, Qualcomm, Inter-American Development Bank, International Business Machines (IBM), DEKA Research and Development and NRG Energy.
Each of the Ekocenters will be run by a woman with the company's goal to make them the center of communities who do not have access to water and power. The kiosks made up of repurposed shipping containers will be built in solar panels with a water purification system.
"We're calling it a downtown in a box," said Serena Levy, Coca-Cola spokesman.
However, it is still not yet clear if any of the offered services in the Ekocenters will be provided to the consumers for free. Coca-Cola is still polishing its business model and will announce soon whether it will provide free services or will charge a minimum fee."We're still working on the business model," Levy cited.
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Message edited by inbluevt - Wednesday, 2013/10/09, 6:51 PM |
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