| inbluevt | Date: Tuesday, 2013/10/15, 11:30 PM | Message # 1 | DMCA |
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It's October and the NFL is once again covered head-to-toe in pink accessories and equipment as part of the league's Breast Cancer Awareness initiative.
While fans can also purchase pink clothing and accessories to support the cause, a shockingly small amount of the fans' money is actually going towards cancer research.
According to data obtained from the NFL by Darren Rovell of ESPN, the NFL "takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society."In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that
sells the merchandise (50.0%)
Then consider that only 71.2% of money the ACS receives goes towards research and cancer programs.
Read more: http://www.businessinsider.com/small-a....r8LYFTz
Message edited by inbluevt - Tuesday, 2013/10/15, 11:31 PM |
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