Teesus | Date: Wednesday, 2013/07/10, 1:48 PM | Message # 1 | DMCA |
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In early May, Rush Limbaugh spoke of the possibility that he would leave Cumulus Media when his contract with them expires at the end of this year. (Cumulus airs the controversial Rush Limbaugh Show on 36 stations across the country.) A much more likely scenario, however, is that Cumulus will be the one to drop Rush. Shortly after Limbaugh's public statements, Cumulus CEO Lew Dickey talked candidly about the cost of doing business with Limbaugh--millions of dollars in lost ad revenue due to advertisers' aversion to the right wing talk show host's frequent attacks on women and minorities. Fast forward two months.What volunteer monitors are hearing as they tune in to Cumulus stations may indicate that Cumulus has already decided to move on--and is now merely going through the motions. Many Cumulus stations running the Rush Limbaugh Show are now airing massive numbers of public service announcements (PSAs). These PSAs are not paying ads--although Cumulus can claim them as tax deductions--they are informational ads created by non-profits or government organizations like HUD or the Department of Energy. Read Full Story
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