| inbluevt | Date: Saturday, 2013/10/26, 1:36 AM | Message # 1 | DMCA |
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If you can't beat 'em, make 'em join in.... Note, however, only an estimated 10% of funds raised by the NFL's breast cancer awareness campaign goes to research.
Roger Goodell — the copper-haired former jock who rose from National Football League intern to league commissioner — is an Esquire man if there ever was one. But he visited Hearst’s Manhattan offices last month to toast a different title: Marie Claire, the earnest working-girl’s fashion magazine. Alongside the style spreads of its September issue, the magazine published “The Savvy Girl’s Guide to Football”— a sixteen-page insert sponsored by the NFL. It delivered
fan-centric mini-features (a Q&A with ESPN’s fantasy-football analyst, a blurb on Nancy Pelosi’s favorite team rivalry) in between glamorous advertisements for the league’s apparel line for women.
The guide is the “centerpiece” of the NFL’s push into the women’s sphere, and a logical extension of recent efforts to make its women’s merchandise more fashionable. With the league mired in ethical and legal debates about the effects of head trauma on players, the sport’s popularity among female spectators has emerged as a positive, perennial counter-narrative — one that
conveniently softens its image. Hearst president David Carey called the Marie Claire guide a “formal outreach to women.” If less than editorially enlightening, this outreach lacked the blatant condescension often leveled at women by sports media. And according to Goodell, the efforts have paid off. "Forty-four percent of our fans are female," he told the magazine editors assembled. "We are growing that fan base faster than any other, maybe with the
exception of the Hispanic audience."
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Message edited by inbluevt - Saturday, 2013/10/26, 1:38 AM |
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