The Republican ticket is flooding the airwaves with commercials that develop two themes designed to turn the presidential contest into a racially freighted resource competition pitting middle class white voters against the minority poor.
Ads that accuse President Obama of gutting the work requirements enacted in the 1996 welfare reform legislation present the first theme. Ads alleging that Obama has taken $716 billion from Medicare — a program serving an overwhelmingly white constituency — in order to provide health coverage to the heavily black and Hispanic poor deliver the second. The ads are meant to work together, to mutually reinforce each other’s claims.
The announcer in one of the Romney campaign’s TV ads focusing on welfare tells viewers:
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