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Can Current TV Reinvent Itself - Using Lessons Learned From Ex-Host Keith Olbermann?
Keith Olbermann hosted the sole political talk show airing on Current TV when David Bohrman took over as network president last August.
Now close to a year later, Olbermann is long gone, but Bohrman (pictured below) has transformed Current into a full-time news network built around Olbermann-like hosts -- brash, intelligent and liberal.
Though the network remains ratings-challenged, especially as compared to the triumvirate of cable news heavyweights (Fox News, MSNBC and CNN), Current now airs original politics-centric programming nine hours of the day. By the start of September it will be 10, and this fall it will hit 11.
Its diverse troupe of hosts includes comedian John Fugelsang, former politicians like Eliot Spitzer and Jennifer Granholm (both Democrats), new media figure Cenk Uygur and longtime TV/radio personalities Joy Behar, Bill Press and Stephanie Miller.
Yet one thing ties most of them together -- personality.
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